Escape is a design initiative that aims to help teens reduce the amount of time spent on their phones. We want them to do this by connecting with others, engage in sports, activities, events. Continue to learn and grow whilst building on the positive wellbeing habits are developing.
We wanted to create a fun, playful brand that was meaningful, consistent and provided a memorable experience for our young demographic. A strong brand identity will have positive impact on the success and long-term sustainabiltity of the festival.
Throughout this collaborative project we worked on a range of touch points like social media promotion, poster series, record brochure, a take home tote bag that contains a wellbeing journal, a t-shirt that would support our festivals initiative.
This was a collaborative project by Chloe Turnbull and Eva Wagner
